Marketing and sales are often lumped into the same category. They are seen as things that intermingle and work as one thing. You only have to visit the latest online jobs board to see the abundance of roles asking for sales and marketing, and worse, some who ask for marketing but the description of the…
Whether you’re a big business, a one-man-band data is important to measure the effectiveness of your marketing. However, an article in Marketing Week draws attention to the danger of focusing too much on data and budgets and not enough on the creativity and the development of fresh ideas that should be at the heart of…
When the Covid-19 crisis ripped through the world, it brought with it a change to the way we shop and consume as individuals and businesses. As a business owner, it’s often difficult to know how to respond to situations like this on our social media accounts, as just ignoring it and carrying on as normal…
So, you’ve written a fantastic attention grabbing headline and the next stage is to write the copy to go with it. I’m talking about sales copy here, the words that sell your products, the ads that get attention and those landing pages. This is important as there’s a big different between content and copy. Good…
Creativity is often viewed as elusive. It’s seen as a light beam of inspiration that people are just sitting around waiting for, it’s uncontrollable and will show up when it wants.
So they say!
Creativity is often perceived as a rare trait possessed by only a few gifted individuals—artists, writers, musicians, and innovators. However, creativity is not confined to these professions or a select group of people.