Creativity is often viewed as elusive. It’s seen as a light beam of inspiration that people are just sitting around waiting for, it’s uncontrollable and will show up when it wants.
So they say!
Creativity is often perceived as a rare trait possessed by only a few gifted individuals—artists, writers, musicians, and innovators. However, creativity is not confined to these professions or a select group of people.
Creativity is one of humanity’s most prized and mysterious abilities. It’s the spark that ignites innovation, the driving force behind art, and the engine that powers problem-solving across all fields
The maze that is marketing can often feel like you, the explorer, have been blindfolded, set at the start and told to go find the centre of the maze with no direction or help whatsoever. With such difficulty it’s a wonder why anyone would put themselves through building a business, but the truth is what…
For many entrepreneurs, the mysterious world of marketing seems like a dark forest, teeming with threats, potential problems, and all too often, results in an enormous sense of fear and overwhelm. This fear of marketing can be so damaging that it stifles innovation, hampers outreach, and leads to failure. But acknowledging this fear is the…
Marketing and sales are often lumped into the same category. They are seen as things that intermingle and work as one thing. You only have to visit the latest online jobs board to see the abundance of roles asking for sales and marketing, and worse, some who ask for marketing but the description of the…
Whether you’re a big business, a one-man-band data is important to measure the effectiveness of your marketing. However, an article in Marketing Week draws attention to the danger of focusing too much on data and budgets and not enough on the creativity and the development of fresh ideas that should be at the heart of…
When the Covid-19 crisis ripped through the world, it brought with it a change to the way we shop and consume as individuals and businesses. As a business owner, it’s often difficult to know how to respond to situations like this on our social media accounts, as just ignoring it and carrying on as normal…
