When the Covid-19 crisis ripped through the world, it brought with it a change to the way we shop and consume as individuals and businesses. As a business owner, it’s often difficult to know how to respond to situations like this on our social media accounts, as just ignoring it and carrying on as normal…
So, you’ve written a fantastic attention grabbing headline and the next stage is to write the copy to go with it. I’m talking about sales copy here, the words that sell your products, the ads that get attention and those landing pages. This is important as there’s a big different between content and copy. Good…
Creativity is often viewed as elusive. It’s seen as a light beam of inspiration that people are just sitting around waiting for, it’s uncontrollable and will show up when it wants.
So they say!
Creativity is often perceived as a rare trait possessed by only a few gifted individuals—artists, writers, musicians, and innovators. However, creativity is not confined to these professions or a select group of people.
Creativity is one of humanity’s most prized and mysterious abilities. It’s the spark that ignites innovation, the driving force behind art, and the engine that powers problem-solving across all fields